The 'Around Clock’ came about through a desire to represent time in a more natural and realistic way than a traditional clock. Our sense of time passing is marked by the earth rotating into and out of sunlight and a linear solution best reflects this process. The cylindrical body of the Around Clock rotates behind the static red time line so we simultaneously see the past slipping away, the present and the ever-approaching future.
Image © Hugh Dickens
The name 'Around Clock' derives from the fact that there is little need to represent minutes in anything smaller than 15-minute blocks. A digital clock can tell you to the millisecond exactly what time it is, but how often in life do you actually need such accuracy? When you arrange to meet someone isn't it always on the hour, quarter past, half past, or quarter to?
Image © Hugh Dickens
It is produced by Lexon and is available to purchase from Conran, Conran USA, MoMA, Pompidou and Singulier.